After a successful first year, In-Drinks Catalyst launches its business accelerator competition for the second year with the promise to assist emerging beverage companies in expanding their business.

In-Drinks Catalyst is now open for entries and invites alcoholic and non-alcoholic producers who have been trading for three years or less to compete for a year’s worth of business advice, networking opportunities and introductions within the drinks sector.

There were two winners in the 2023 In-Drinks Catalyst competition.

The non-alcoholic category was won by Tongue in Peat, a peat-smoked tomato juice, after the company's proposal and expansion strategy impressed the panel of judges. Hannah Fisher, founder of Tongue in Peat, commented on the competition:

“Winning In-Drinks Catalyst in 2023 has elevated our business, opening doors to new opportunities, partnerships and boosting our brands recognition. I encourage you to enter this competition as it could take your business to the next level.”

Panther M*lk won the fiercely contested alcoholic category for introducing an original product to the market with significant room for expansion. The judges were extremely impressed with Paul Crawford's oat-based cocktail from Glasgow. Paul Crawford, founder of Panther M*lk commented:

“Winning the In-Drinks Catalyst Competition for UK Start-Up Drinks Company of the Year 2023 (Alcohol) gave us industry credibility and access to expert advice, resulting in investment for Panther M*lk. It is a fantastic competition that not only provides access for drinks experts but also puts you in front of potential new customers. I recommend entering if you want to take your drinks business to the next level.”

Entrants have until Wednesday 31st January 2024 to submit a short-written entry. For entry support please contact

The 2024 Judging Panel can be viewed HERE.

The programme is also sponsored by Morton Fraser Lawyers, Contagious, Johnstone Carmicheal, In-Drinks and KDMedia.


What is In-Drinks Catalyst?

In-Drinks Catalyst seeks to encourage new and developing UK beverage companies in a business support competition.

Drinks makers are encouraged to participate in the competition in 2024, which will be held at In-Drinks, a new national trade fair for the beverage industry, which will be held at the SEC in Glasgow on 6th and 7th March 2024.

Finalists will receive a FREE booth at the show's emerging brands pavilion, and entries are now open.  Winners will also receive personal introductions to our panel of suggested distributors as well as a 12-month package of media, business help from influential industry experts, and sponsors.

Register at the website by logging in before submitting your entry.


About In-Drinks

Now in its second year, In-Drinks is a national trade event for the beverage industry. The tradeshow will include over 100 drink brands over the course of two days at Glasgow's SEC and draw in 4,000 trade visitors from the on-trade, retail, and hospitality sectors.